Challenge
GEAR FOR SPORTS, an exclusive Under Armour® licensee, needed a line of display fixtures that were versatile while adhering to the Under Armour brand image. Reconfiguring the fixtures needed to be easy so store personnel could easily change the displays based on changing merchandise.

Solution
The Nu-Era Group developed a series of displays that were versatile, "user-friendly" and complemented the brand. The centerpiece of the line was a six-way rack with a swing-down center face-out and fixed-position adjustable center arm. The unit was designed to be a durable apparel display and featured small profile casters and two sign holders capable of being placed on any of the six arms. A second piece was a branded t-stand that was designed to display apparel, while easily capable of being modified for smaller accessories using slatboard.