Challenge
Target was in need of a new 4-way rack as part of their new store package that cohesively fell in line with their in-store environment. They needed a manufacturing partner capable of the volume and logistics for the project that gave their current design a “face lift” while remaining a versatile workhorse on their sales floor.
Solution
Target tapped The Nu-Era Group to supply the overseas manufacturing and importing for the program. Nu-Era’s veteran manufacturing and procurement team worked with the retailer to supply the project combining square and round metal tubing with a unique powder coat finish. The unit features optional add-on faceouts, arms that adjust in height and length and sturdy casters giving it the versatility to display numerous apparel lines.